Gender and Hegemony in Fashon magazines - Diana Crane, pg 314-332

Recap: The fashion industry has focused on bringing what it thinks are the important images of it's fashion to the market place. The media is thought to be directed towards men by most feminists. The media in general is directed to all audiences. Women of different ages perceive the images differently however. Younger women tend to believe that the images represent a woman’s strength of sexuality while older women believe it to be a sign of weakness and passivity. The actual ‘gaze’ of each picture is interpreted by the viewer and turned into meaning.

Comment: The idea of a woman’s magazine being directed at a male to read to me doesn’t make any sense. I don’t find myself looking to pick up the latest issue of Vogue to see what women will be wearing so the idea of the feminists is lost on me. The focus groups really show how the different women view each picture differently. All in all this article didn’t really doesn’t do me any good. Maybe to have a better understanding of the female gaze, but that’s it.