Cosmetics - Pat Kirkham and Alex Weller pg 268-273

Recap: Talking about how the Clinique toiletry products are marketed to specifics about males and female. This is a brief look at one manufacture that is trying to increase their market share of male users by targeting them with specific advertising.

Comments: When one walks down the isle at the grocery store to buy some shampoo, the choices are huge. And all this is directed mainly at the female shopper or female consumer. While there are a few male specific products, it still is a female market place. To have a product basically the same, be marketed differently for men and women tells a lot about our society. If advertisers targeted only the male views, they would all go bankrupt. The whole idea of a product like soap having a maleness to it is quite funny but with consumers perceptions always in the forefront. After reading something like this, everyone should be more aware of what they are buying when they go shopping even for the simplest items. “Buyer Beware” should be the motto for our society right now.