Imaged-Based Culture - Sut Jhally pg 249-257

Recap: This article talks about the way marketing and media are used to shape the popular culture of specific areas. As consumers, we are directed to view specific media and are to have expected reactions. Advertising is a tool used by corporations to shape and guide consumers through out all market places. Not even country boundaries can prevent specific advertising influence.

Comments: What gets me is how fast our society has developed the idea of marketing or advertising to specific people or interests. To have all this take place in just a short period of time in relation to the existence of our various societies is quite amazing. Although I think that once the corporate giants figured out something that worked they sent a lot of money towards further development. “If it isn’t broke, don’t fix it” makes for a good analogy for advertising. They give us what we think we want were as in reality we are getting what they want us to get. Our only savor is that there are a few groups out there that recognize what is going on and try to warn up about them. A good example of this is the movie, The Corporation. Having watch most of the movie I can really see where the advertising of big business has gone and what direction they are trying to take us. Just what is next and what will be do about it as a society?